152: Michael Roderick – How To Become Referable
“Patterns are often the precursor for frameworks.”
Creative people often feel stuck on their path towards success. First, you start with an entry level job, struggling to make ends meet while you create your art. Then eventually, through many difficult situations, you may or may not end up being successful with your passion. But our guest today shows us how you can skip this path altogether and get your success by working smarter, not harder.
Michael Roderick began his career as a high school English teacher, and in only two years time, began producing Off Broadway and then on Broadway. This combination of experience in the arts and entrepreneurship led to Michael starting an arts incubator program to teach more artists about building and growing their own businesses (PLAE). Eventually, Micahel decided to develop a workshop on networking which grew into a full time consulting practice and that became Small Pond Enterprises.
If you’re curious how you can skip the line and develop your passion into a profession, you will want to listen to this episode of NION Radio!
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“You always need to focus on going where you’re awesome, not where you’re ordinary.”
Some things we learn in this podcast:
- How Michael learned to “skip the line” [4:09]
- Why you should stop calling them investors [9:26]
- How to pitch your project by utilizing the TCM index [15:40]
- The idea of an income ceiling vs. an understanding ceiling and how you can use it [25:47]
- What makes a brand or a person memorable [40:23]
- The different types of influence and how to build them into your brand [47:57]
- The power of the blue ocean strategy [51:54]
- Why Michael warns against working too hard at the wrong thing and developing “Boxer Syndrome” [54:57]
- How to use the concept of memory to focus on what’s important in our interactions with others [56:08]
- How the concept of the starving artist is stopping creative people from realizing their full potential [1:00:39]
- “The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg
- Influence: The Psychology of Persuasion by Robert B. Cialdini